Meet the Electrify Canada team

Get to know our people.

President and CEO

Robert Barrosa

Robert Barrosa is the President & CEO of Electrify America - leading the company’s vision and growth including business units Electrify Canada and Electrify Commercial.  Robert has been with Electrify America since 2018 holding executive leadership positions in technology, energy management, business development, and infrastructure planning and deployment. Robert has over 16 years of experience in developing and deploying EV infrastructure that supports the growth of electric mobility.

Chief Financial Officer

Yana Fayer

Yana Fayer is the Chief Financial Officer for Electrify America, leading all financial activities in support of strategic business growth for Electrify America, in addition to all owned subsidiaries. Yana brings more than 15 years of experience in financial operations and auditing. Prior to Electrify America, she most recently served as Vice President of Finance for CPower Energy Management, directing all financial aspects of the company to drive performance. In addition, Yana is also a certified public accountant (CPA).

Vice President, Technology

Michael Rosenblatt

Michael Rosenblatt is the Vice President of Technology. In this role, he leads Electrify America and Electrify Canada’s team of engineers and technical specialists in the expansion of technical capabilities and development of new technologies to support business growth. Michael has over 20 years of specialized experience in the technology industry focusing on product development and management. Michael holds a Master of Science from Massachusetts Institute of Technology’s Media Laboratory.

Manager, Site Development & Construction

Julie McKenna

Julie McKenna is the Manager for Site Development and Construction. In this role, she is responsible for field-team management, and program management of partners and vendors, reviewing site eligibility, negotiating terms with property owners, coordinating with electric utilities, and construction. She previously served as Retail Development Manager for Volkswagen Canada. Julie has over 16 years of experience in retail design and construction, communications, and the automotive industry.

Manager of Controlling

Ahmed Kheir

Ahmed Kheir is the Manager of Controlling, responsible for financial planning and reporting, ensuring compliance, and providing managerial consulting. Prior to joining Electrify Canada, Inc., he held several positions within Volkswagen Group Canada, most recently serving as Manager of Capital & Production Accounting, where he led the development of accounting policies and procedures to support Electrify America LLC.